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1.07.2006

McDonald's to Provide Nutrition Labels on Packaging

McDonald's is rolling out an initiative to provide nutritional values and content on all food packaging during 2006. The new labels will debut at the upcoming Winter Olympics in Torino, Italy.

"There is nothing more important to McDonald's than building customer trust and loyalty around the world. We listen closely to our customers so we know how important transparency is, which is what this initiative is all about," said Mike Roberts, McDonald’s President and Chief Operating Officer. "Adding nutrition information to our packaging will help our customers meet their individual taste preferences and nutrition requirements, as well as choose from our menu of quality food and portion sizes."

Wondering about nutrition content in the meantime? The McDonald's web site has a reall cool "Bag a McMeal" tool that let's you pick menu items and sum up their various nutritional values.

Read the full press release.

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