Bally Total Fitness and 1-800-FLOWERS.COM Want to Be Your Valentine

Nation's Fitness Leader and Online Floral Retailer
Kick Off Valentine's Day With a Nationwide Promotion

CHICAGO, Feb 2, 2005 (BUSINESS WIRE) -- Bally Total Fitness (NYSE: BFT) announced today that it is partnering with leading online floral retailer 1-800-FLOWERS.COM(R) to host a Valentine's Day promotion. As part of the promotion, which runs throughout the first two weeks of February, Bally will send an e-mail Valentine, to 1-800-FLOWERS.COM's customers, which can be redeemed for two-week passes for them and a friend to any of Bally's more than 400 locations or $50 off a new membership and a free one-year membership for a friend. Additionally, Bally will provide its prospective and existing customers with 1-800-FLOWERS.COM savings passes. Finally, the promotion will include a sweepstakes where Bally members can participate to win a year of roses, one of 1-800-FLOWERS.COM's monthly gift club continuity programs.

"At Bally, we're always looking for innovative ways to partner with great companies and this program offers an incredible opportunity to introduce health and fitness to millions of new customers," said Jon Harris, Vice President of Media Development and Communications. "1-800-FLOWERS.COM is the consumers' florist of choice and we are excited to team with them to offer a valuable gift to people we care about during this Valentine's Day season."

The promotion includes the following components:

• Two-Week Pass to Bally Total Fitness - 1-800-FLOWERS.COM customers will receive an e-mail Valentine from Bally for free two-week passes for them and a friend that can be used at any of the more than 400 Bally clubs across the nation. The Valentine can also be redeemed for $50 off a new membership and a free one-year membership for a friend.
• $5 Savings Pass from 1-800-FLOWERS.COM - From February 1-14, anyone who takes a tour of a Bally fitness center will receive a five-dollar savings pass to 1-800-FLOWERS.COM. Additionally, current members who make a purchase from one of Bally's Fitness Formula retail stores will receive a five-dollar savings pass.
• Sweepstakes - Bally will offer all customers referring a friend or family member and new members who join during the promotional period the chance to participate in a sweepstakes for a free one-year supply of flowers.
  

About Bally Total Fitness

Bally Total Fitness is the largest and only nationwide commercial operator of fitness centers, with approximately four million members and nearly 440 facilities located in 29 states, Mexico, Canada, China, Korea and the Caribbean under the Bally Total Fitness(R), Crunch Fitness(SM), Gorilla Sports(SM), Pinnacle Fitness(R), Bally Sports Clubs(R) and Sports Clubs of Canada(R) brands. With an estimated 150 million annual visits to its clubs, Bally offers a unique platform for distribution of a wide range of products and services targeted to active, fitness-conscious adult consumers. For more information, visit http://www.ballyfitness.com.

About 1-800-FLOWERS.COM(R)

For more than 25 years, 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS) has been the leading innovator in the floral industry, taking the extra step to help people connect and express themselves quickly and easily with exquisite floral gifts crafted with care by renowned artisans and the nation's leading florists, as well as distinctive non-floral gifts appropriate for any occasion or sentiment. The Company provides gift solutions same day, any day, offering an unparalleled selection of flowers, plants, gourmet foods and confections, gift baskets and other impressive unique gifts. As always, satisfaction is guaranteed, and customer service is paramount with quick, convenient ordering options, fast and reliable delivery, and gift advisors always available. Customers can shop 1-800-FLOWERS.COM 24-hours a day, seven-days a week via the Internet (http://www.1800flowers.com); by calling 1-800-FLOWERS(R) (1-800-356-9377); or by visiting a Company-operated or franchised store. The 1-800-FLOWERS.COM family of brands also includes home decor and garden merchandise from Plow & Hearth(R) (1- 800-627-1712 or http://www.plowandhearth.com); premium popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or http://www.thepopcornfactory.com); gourmet foods from GreatFood.com(R) (http://www.greatfood.com); children's gifts from HearthSong(R) (http://www.hearthsong.com) and Magic Cabin(R) (http://www.magiccabin.com) and wine gifts from The Wine Tasting Network (www.ambrosiawine.com and www.winetasting.com).

SOURCE: Bally Total Fitness

Bally Total Fitness, Chicago
Sara Matheu, 773-864-6822
www.Ballyfitness.com
or
MWW Group
Public Relations
Lindsey Winkler, 201-964-2374
lwinkler@mww.com

Reprinted with permission.